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Guide

Flow-builder chatbot or AI assistant?

Both reply to the messages you receive on Instagram and Facebook on your behalf. The difference is who builds the conversation: in a flow builder you design every step; with an AI assistant the model reads the incoming message and writes the reply from the information you gave it. This page explains the two approaches, which one fits whom, and which one DManagers is.

Try it freeWhich one fits me?

Two approaches

Flow-builder chatbot

You design the conversation: which keyword or button triggers which message, and which step comes next. The text the customer receives is written in advance.

  • Steps triggered by keywords and buttons
  • Messages written in advance, the same every time
  • You also decide what happens when a question is not in the flow

AI assistant

You don’t build a flow. You describe your business and provide your product catalog or the details to collect; the model reads the incoming message and writes the reply from that information.

  • Understands a question the customer writes in their own words
  • Writes the reply from your catalog and your business information
  • Hands the chat to you when it doesn’t know or the topic is sensitive

The two approaches are not mutually exclusive; some tools offer both. On this page, “AI assistant” describes how DManagers works.

Which one fits you?

It depends on how your business runs. Whichever list sounds more like you points to the better fit.

A flow builder fits better if

  • You will send broadcast messages for campaigns or announcements.
  • You want exact rules such as “send this link to anyone who writes this word.”
  • You will use buttons, quick replies, or product cards in messages.
  • You want every reply to be, word for word, the text you wrote.

An AI assistant fits better if

  • Your customers ask about price, stock, and size in their own words.
  • Your products and prices change, and you want replies to come from your catalog.
  • You don’t want to design flows and keep them up to date.
  • You want to collect details such as name and phone number during the chat.

Which one is DManagers?

DManagers is an AI assistant; there are no flows to build. The list below is what the product does today.

See plans and pricing
Setup
In the setup wizard you describe your business and pick a tone. Then, in the dashboard, you connect your store or upload your product list.
Product questions
In DMs it answers price and stock questions from your catalog. The catalog comes from an ikas or WooCommerce connection, an XML product feed, or an XLS/CSV file you upload.
Catalog freshness
A connected store is synced every 6 hours; an uploaded list stays the same until you upload a new one.
Comments
It replies to post and Reels comments according to the rules you set and, if you want, moves the conversation to DM with a private message. Comment replies do not use the catalog; this feature stays off until you turn it on.
Lead collection
It asks for the details you choose, such as name, phone number, and email, during the chat. Records are listed in the dashboard and can be downloaded as XLS.
Handing off to a person
It hands the chat to you on topics such as complaints and returns, and when it doesn’t know the answer. When you write from the dashboard or from your phone, it pauses in that chat on its own.
Message format
It sends plain text and links inside the text only.
Connection
It connects through the official Meta API. It only replies to incoming messages and comments; it never sends the first message to a customer.
Pricing
Monthly plans based on the number of replies the assistant sends, starting at $69 + VAT. Connect as many accounts as you like.
Trial
7 days or 1,000 messages, whichever comes first; no card required.

What DManagers doesn’t have

If you need these, a flow-builder tool will fit you better.

  • Flow design: no steps, conditions, or branches to define.
  • Keyword triggers: you can’t tie a fixed message or link to a specific word.
  • Button messages, quick replies, and product cards.
  • Broadcast and campaign messaging.
  • AI replies on channels other than Instagram and Facebook.

Five questions to ask when choosing a tool

Whichever tool you choose, find out the answers to these before you decide.

  1. What is the reply based on?

    Manually written text, or your product catalog? This is where the difference shows up for price and stock questions.

  2. How do replies update when the catalog changes?

    Is there a connection to your store, how often does it sync, or do you update the information by hand?

  3. How is the connection made?

    Does the tool connect through the official Meta API and Meta’s own login screen, or does it ask for your password?

  4. What does it do when it doesn’t know?

    Does it hand the chat to you, or does it guess? Do automatic replies stop when you take over?

  5. What is the price based on?

    The number of contacts, the messages sent, or the number of accounts? Work it out with your own message volume.

Frequently asked questions

Can an AI assistant quote the wrong price?
The assistant doesn’t set prices itself; in DMs it answers price and stock questions with the information in your catalog. If your catalog is out of date, the reply will be too: a connected store is synced every 6 hours, and an uploaded list stays the same until you replace it.
Do I need technical knowledge to set it up?
No. You connect with your Meta account and answer the questions in the setup wizard; if you sell products, you connect your store or upload your product list (XLS/CSV) in the dashboard.
Can I try it before going live?
Yes. You can run a test chat with the assistant in the dashboard. Also, when you connect your first account, a free trial of 7 days or 1,000 messages starts; no card required.
Does it put my Instagram or Facebook account at risk?
The connection is made through the official Meta API and Meta’s own login screen; we never see your password. You can remove the permissions you granted from your Meta settings at any time.

Try the assistant on your own account.

7 days or 1,000 messages free. No card required.

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